Wednesday, 14 December 2011

Chesterfield a welcoming Town

Front line staff recently became the town’s first ambassadors as part of a new initiative launched by Destination Chesterfield.

‘Chesterfield Ambassadors’ is a scheme for front line staff in the town and recognises the important role they play in shaping the impressions of Chesterfield to visitors who are here on business and pleasure.

The workshop, developed by Chesterfield Champion, Evolution Training highlights useful facts about Chesterfield, the towns regeneration plans alongside the importance of good customer service.  

The first ambassadors included street cleaners, security guards and restaurant staff, but the work doesn’t stop with the workshop; Ambassadors will be kept up-to-date with the latest news and events in the town so they can share this information with their customers, colleagues, families and friends.

The first impressions visitors receive will shape their opinion of Chesterfield.  We want front line staff to be confident to talk about Chesterfield and the exciting plans for the future.

Destination Chesterfield will be looking to recruit more Ambassadors in 2012 and if you would be interested in becoming involved contact Dominic Stevens at Destination Chesterfield on 01246 207207 or visit

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