It can be
easy to forget, but a little recognition can go a long way and really does make
a difference. For three years Destination Chesterfield and the Borough Council
have worked hard to shout about everything that is great about the town,
encouraging businesses and people to live, work and invest here. It really is a
joint effort.
We were
delighted therefore when our efforts were officially recognised recently at the
inaugural UK Placemaking Awards, where the Chesterfield Borough Council’s
regeneration team was named as Placemaking Team of the Year. Some of the
support team involved in achieving this significant result for the Town attended
the Awards Ceremony in London in order to accept the award.
The awards
recognise the projects, plans and people that are making places better through
planning, regeneration, urban design, economic development or community
renewal.
From the
out-set Destination Chesterfield has been a team effort involving not just the
campaign's marketing team and the Councils Regeneration team, but also the
business community and the many Champions who actively support the campaign.
Without their commitment we would not have made the measurable impact we
have. The Placemaker award is a pat on the back for everyone who has actively
participated in the Destination Chesterfield marketing campaign.
The awards
and national recognition for Chesterfield
didn’t stop there. Less than 24 hours later Chesterfield ’s
Market Hall was officially named as the UK ’s best small
indoor market. Since the Market Hall re-opened after its £4 million
refurbishment it’s fair to say that opinion has been divided on the new look.
However, the results speak for themselves.
Since re-opening market traders have reported doing good business, with
significant increases in turn over, and the office space above the markets will shortly be fully
occupied. The council is also actively marketing promotional and retail space
at the heart of the retail area near to the cafe.
Just look at other successful towns and cities and you will discover that it is the ones that
are constantly evolving and investing who thrive- Our Market Hall is an
excellent example of both. It is developments such as this and the forthcoming
Chesterfield Waterside project that are putting the town
on the map and bringing it to the attention of investors who, in turn, are
creating opportunity for residents as well as future generations.
Only two
months in to 2014, we have already celebrated success. If we are to maintain
this good news throughout the year and beyond we must not lose sight of the
fact that making our town a success is a team effort - the Placemaker award is
testament to that.
No comments:
Post a Comment